Sisters- good news for us! There would have been many instances in our lives where we don’t want anyone to take our pictures-in parties, weddings and so on. We aren’t able to do much especially when you are attending marriages and family friends’ parties and we try to cover our faces / turn around so that we are not in the pictures.

We now have an answer to such problems. A scarf created by fashion entrepreneur Saif Siddiqui is designed to ‘give people their right to privacy back’.

It works by reflecting the light back into a camera, effectively becoming an ‘invisibility cloak’ for people who don’t want their photo taken. Anyone wearing the scarf is protected from mobile flash photography, with the fashion accessory’s fabric effectively blocking out any unwanted pictures, although it doesn’t stop no-flash photographs from being taken.

Saif  scarf3 scarf4scarf1

The 28-year-old Siddiqui was inspired while visiting family in Amsterdam in 2009 when his friends attempted to take a photo of him using an iPhone in front of some bikes.

“He noticed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces of his friends in the picture,” the ISHU website explains.

He immediately realized that if developed into the right product, this feature would be an ideal solution for his friends and [is] now available to the public who want to keep their private moments in public private.

Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion.”

He told Decoded Magazine: “The ISHU scarf effectively allows an individual to control what pictures and videos are taken of them. There are no more unwanted pictures and videos on Snapchat, Instagram, or Facebook! Everyone carries a phone with them nowadays that has an amazing camera. So, it all made sense to me.”

A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.